Steve Gennodie, owner of Chatham Pier Fish Market, was flying to Florida recently and saw an in-flight advertisement for scallops – from Japan.
“It’s a frozen, farm-raised product. It is just comical,” he said.
But Hokkaido Bay scallops sell for at least $3 less a pound than the ones buys fresh from Cape fishermen.
When Japanese scallops are cooked it becomes clear local scallops are much better, but how do you get the average person to buy more expensive fish?