Dogfish Marketing Campaign Update
Dogfish Marketing Campaign
Fisherman Doug Feeney, Row 34 Chef Jeremy Sewall, Board Chairman Nick Muto and fisherman Greg Walinski.
There’s a common question around town — why is Icelandic cod at the fish market instead of locally-caught seafood? It’s as simple as the theory of supply and demand.
The Cape Cod fleet catches more than 6 million pounds of dogfish a year and is paid less than 20 cents per pound. Most of that dogfish is exported to Europe for beer-battered fish and chips because it doesn’t have a domestic market. Meanwhile, we import cod because it’s familiar and consumers continue to demand it. Learn more about dogfish in this Fact Sheet.
We need a sustainable market to keep the local fishing businesses stable for the long haul. Because of your support over the last year, we have made headway to get dogfish into local markets. Your donation has:
- Provided high-quality dogfish samples to a variety of institutions, restaurants and fish buyers to test product demand.
- Created marketing materials and established protocols for processing dogfish to increase the price fishermen get per pound.
- Organized a blind taste test for chefs, processors and community members to evaluate consumers preferences.
Fishermen are at the helm of this campaign and traveled to Boston to attend the Seafood Expo North America to meet with industry professionals from around the world. The opportunity for fishermen to advocate for their businesses was a priceless experience and we could not administer these types of opportunities without the support from our donors and funders.
Read more about our fishermen members advocating for dogfish in the media:
- Werman, Marco. PRI’s The World. “Would you eat dogfish? How about smoked dogfish beignets with a red pepper aioli?,” March 8, 2016. Nick Muto interviewed.
- Fraser, Doug. Cape Cod Times. “Cape group pushes dogfish as viable seafood option,” March 9, 2016. Nick Muto, Doug Feeney, S-K partners quoted.
- Cassidy, Merrily. Cape Cod Times. “2016 Seafood Expo North America: Members of the Cape Cod Commercial Fishermen's Alliance in Chatham meet with representatives at the 2016 Seafood Expo North America at the Boston Convention and Exhibition Center. The alliance also held a special luncheon for a group at Row 34 where dogfish was the main menu item,” March 9, 2016.
- Zwirn, Lisa. The Boston Globe. “At college campuses, it’s Sustainable Seafood 101,” March 9, 2016.